Paradou
Wines
A PROJECT 360°
Web
Website
The site immerses us in the beautiful Provencal history of Paradou wines. Visitors are invited to share the Chaudière family's love of their region and all the pleasures it has to offer.
The project
Le Paradou is more than a wine brand, it's a family affair! The collaboration between the Chaudière family and l'eau à la bouche lasted a few months and is still going strong.
We worked with the Paradou team to write the history of this beautiful brand, to put it in image and to build its communication, of which the website is the keystone.
We provided Le Paradou with our skills in storytelling, photo shooting, marketing planning, project management, copywriting and web development. We helped them define their web communications strategy, using the power of well-crafted storytelling.
Site Web
Storefront
The site highlights the brand's message and the story of those who produce it. It is an invitation to (re)visit Provence, to discover its history and traditions, but also to recall personal experiences, vacation memories, culinary delights, sunshine and easy living. It tells a story. The story of two couples with a passion for wine and Provence.
Booking
To extend this experience, we've set up an online booking system for activities to be enjoyed solo or with the whole family. These online activities are offered by the Chaudière family at their Château de Mormoiron.
We have thus responded to our customer's need to combine wine and tourism.
ARTISTIC DIRECTION
Packaging
L'eau à la bouche also had the opportunity to work on Paradou's packaging. The brand's challenge was to reinvent a typically Provençal motif on its packaging. This motif bears witness to and reveals a bygone era, a state of mind and an invitation to return to one's roots. It has the accent of the South both on its varietal wines and on its olive oil, with notes of cut herbs, raw artichoke and almonds - yum!